Is Kat Von D Vegan Makeup

Kat Von D's one-time makeup make is rebranding for a 2nd time in 2 years, now chosen KVD Beauty.
Von D said in an Instagram comment that she's no longer associated with the brand.
She also said she wishes the company would stop using her initials moving frontward.

Kat Von D'due south old makeup line is rebranding for the second time in two years — and the glory tattoo artist doesn't seem to be a fan of the change.

On Wednesday, Von D shared a picture show of herself and her son on Instagram, letting fans know that she'south getting ready to kickoff releasing music she's been working on. As a result, she said she won't be sharing as many photos of her child, cats, or homes.

Underneath the post, all the same, an Instagram user asked Von D if she had any comment on her erstwhile company changing its name to KVD Dazzler, leading the tattoo artist to speak out against the make.

Von D replied, saying she no longer has a connection to the brand and wishes they wouldn't utilize her initials going frontward.

A post shared by 𝐊𝐀𝐓 𝐕𝐎𝐍 𝐃 (@thekatvond)

"Do y'all wanna say anything about rebranding of your brand? ✨" an Instagram user asked.

"I have absolutely nothing to practice with that brand, and to exist honest, wish they'd change the name altogether already so I wouldn't exist associated with it. ❤️" Von D wrote in response.

Kat Von D shared this comment on Wednesday.

Representatives for KVD Beauty did not immediately answer to Insider's asking for comment.

Kat Von D's former makeup make has a new proper name: KVD Beauty

The rebrand was appear on Wed via the brand's website and Instagram page. According to the company, the KVD initials in its proper name and branding at present represent Kara, Veritas, and Decora — or Value, Truth, and Dazzler. The visitor was formerly known every bit KVD Vegan Beauty, and Kat Von D Beauty earlier that.

KVD Beauty also shared its new core values — which include an emphasis on sustainability and variety — and announced that Miryam Lumpini has been named its new global director of tattoo artistry.

A post shared by KVD BEAUTY (@kvdbeauty)

Kat Von D sold her shares of the company in January 2020

Subsequently running the make for eleven years, Von D said on January 16, 2020, that she could no longer enhance her kid and manage her multiple business ventures "at the maximum capacity."

"This was non an piece of cake decision, but afterward careful consideration, I decided I wanted the makeup line to proceed to thrive and grow, and I believe Kendo is primed to practice merely that," Von D wrote on Instagram at the time.

"In order to avoid any defoliation with such a big modify, Kat Von D Beauty will take a moment to rebrand itself, so you will showtime noticing the change from KatVonD Dazzler to KvD Vegan Beauty," she added.

She later said during an appearance on the "Second Life" podcast in January 2020 that her decision was influenced past the beauty industry becoming "a culture thing" filled with influencers who tell you what to purchase and how to look to "be cool."

"It kind of throws me back to how I felt when I was a kid," she said. "I feel like I've stepped away from it a lot, partially on purpose, and the other part of it is, obviously, I but — after having the baby, and then I wrote an album years ago, and I was supposed to release it last summer, then I got pregnant."

Representatives for Kat Von D did not immediately answer to Insider'southward asking for comment.